Beauty claims still fair game for new product launches

The ingestible inside-out beauty concept is seeing different successes in different parts of the world based on different applications.

For example, in food and drink formats, Asia leads in product launch activity over Europe and North America.

However, in supplements, Europe and North America trump Asia in product launches.

This data is gleaned from Mintel, which has been tracking nutricosmetic product launches around the world since 2007.

North America in 2008 saw a boom in food and drink rpoducts containing beauty-enhancing claims, but this activity trailed off significantly in 2009. Meanwhile, in 2009 Asia saw a doubling of new product launches in this sector.

Supplement beauty product launches in Europe are about half off the 2007 high. North America, meanwhile, has moved ahead of Asia, though 2009 dropped off, likely because of the Great Recession.

Anti-ageing is far and away the top claim used on products, and this continues to grow. Antioxidant claims continue to grow as second-most used claim. Anti-cellulite claims have fallen off.

Food/drink with beauty-enhancing claims

Food/drink with beauty-enhancing claims

Asia still leads launch activity however not so dramatically. Launches in North America and Europe have slowed

Source: Mintel GNPD New food and drink products withbeauty enhancing claims Jan 07 to Dec 09. NOTE: coverage of Middle East/Africa not as detailed


Supplements with beauty-enhancing claims

Supplements with beauty-enhancing claims

Beauty supplements are the ingestible beauty category where Europe and North America have more new product launch activity than Asia.

Source: Mintel GNPD New vitamin/dietary supplements with beauty enhancing claims Jan 07 to Dec 09. NOTE: coverage of Middle East/Africa not as detailed


Beauty food/drink/supplements – top beauty claims

Beauty food/drink/supplements – top beauty claims

Source: Mintel GNPD New vitamin/dietary supplements with beauty enhancing claims Jan 07 to Dec 09. NOTE: coverage of Middle East/Africa not as detailed


Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish