Dr Pepper Snapple Group Strikes Energy Drink Market With Venom

PLANO, Texas, June 10, 2008 /PRNewswire-FirstCall via COMTEX/ -- Dr Pepper Snapple Group introduces Venom, an energy drink for those wanting to experience thrill seeking adventures. Available in Black Mamba, regular, and Mojave Rattler, low-carbohydrate/calorie, Venom provides the bite that hard-core energy drink fans demand.

"Venom will accelerate Dr Pepper Snapple's entry into the fast growing energy drink market by delivering a jolt of energy in new killer packaging," said Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new re-sealable bottle delivers something new and functional in the competitive energy landscape."

Venom's 16.9 ounce re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans.

The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink.

Venom Black Mamba and Mojave Rattler will be available at retailers nationwide for a suggested retail price of $2.29.

About Dr Pepper Snapple Group
Venom is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (DPS) . DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit http://www.drpeppersnapple.com.