Gluten free on the streets

Gluten free on the streets

Jimmy Kimmel asks gluten-free followers what gluten is. The results are hilarious.

The New Yorker nailed it years ago with their cartoon: two women in a convertible with one remarking “I have no idea what gluten is, either, but I’m avoiding it just to be safe.” Obviously, that satirical skepticism did nothing to slow down the growth. Gluten free grew 20% in 2012 to hit $8.1 billion.

That doesn’t mean it can’t still be mocked and Jimmy Kimmel took that New Yorker carto

Register to view the full article

Register for and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.