The European heart health ingredients market will nearly quadruple over the next five years thanks to a "global fitness fad" among consumers, according to a new report from Frost & Sullivan.
Extensive media coverage had heightened consumer awareness about the fatality of cardiovascular disease (CVD) and the ill effects of obesity, heightening interest towards low fat and heart-healthy food products, the researcher said.
The report, called European Heart Health Ingredients Market, said the market for heart health ingredients was worth $545 million in 2008 and was estimated to reach $2.0 billion in 2014.
"A variety of ingredients positioned for heart-health, with their functional benefits, is increasingly used for the fortification of various food and beverage applications," said Frost & Sullivan research analyst Chandrasekhar S. "The preventive cost of CVD by virtue of these ingredients is much cheaper for the consumers than the cost of its treatment."
Click here for more information.