Kellogg Canada takes cholesterol to heart with new All-Bran Guardian

TORONTO, Oct. 25 /CNW/ - Kellogg Canada targets heart health with the
launch of All-Bran(*) Guardian(*) - a great-tasting cereal with 3.5 grams of
psyllium fibre per serving in a maple-brown-sugar flavour. Psyllium fibre is
one of nature's highest sources of soluble fibre and has been proven to lower
blood cholesterol, and ultimately, the risk of heart disease.

According to a study published in the Journal of Nutrition, consuming
cereal with three grams or more of psyllium fibre each day as part of a
healthy diet can help reduce blood cholesterol levels up to 10 per cent in as
little as four weeks in those individuals with elevated cholesterol levels.(1)

"A one cup serving of All-Bran(*) Guardian(*) cereal contains 3.5 grams of
psyllium fibre, making it an excellent choice as part of a heart-healthy
breakfast," says Johanne Trudeau, Director, Nutrition, Kellogg Canada.
"All-Bran(*) Guardian(*) cereal and All-Bran(*) Buds are the only cereals in Canada
that contain psyllium fibre and can help lower high blood cholesterol levels
when used as part of a healthy diet."

Each one per cent drop in blood cholesterol can reduce the risk of heart
disease by two per cent.(2) Therefore, lowering blood cholesterol by
10 per cent could reduce the risk of heart disease by an average of 20 per
cent. Statistics show that 48 per cent of men and 43 per cent of women in
Canada have elevated blood cholesterol levels, which may be putting them at
risk for heart disease and stroke - the leading cause of death and disability
in Canada.(3)

"High blood cholesterol is an important indicator for heart disease,"
says Johanne Trudeau. "Canadians can take an active role in reducing their
risk of heart disease by knowing and controlling their cholesterol levels, and
eating cereal with psyllium fibre like All-Bran(*) Guardian(*) every day, as a
part of a healthy diet."

In addition to containing 3.5 grams of psyllium fibre, each one cup
serving of Kellogg's All-Bran(*) Guardian(*) contains six grams of total fibre,
making it a very high source of fibre. It is low in fat and saturated fat,
trans-fat free and a source of 10 essential vitamins and minerals. And with a
maple-brown-sugar flavour, this whole-grain puffed-toasted-O's-and-heart-shape
cereal is a delicious part of a nutritious breakfast.

Kellogg's(*) All-Bran(*) Guardian(*) cereal is available in grocery stores
across Canada and retails for approximately $5.49/305g box.

Visit www.psyllium.ca and www.allbran.ca for more information and studies
on the benefits of psyllium fibre.

Kellogg Canada
--------------
Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include Special K(*),
Vector(*), All-Bran(*), Kellogg's(*) Corn Flakes(*), Kellogg's(*) Two Scoops(*) Raisin
Bran, Eggo(*), Nutri-Grain(*), Rice Krispies(*), Pop-Tarts(*), Kellogg's Frosted
Flakes(*), and Froot Loops(*). In addition to providing nutritious, high-quality
foods, Kellogg Canada is committed to educating consumers about nutrition and
healthy, active living through responsible packaging, brochures, advertising
and symposia developed with the scientific and medical communities. For more
information, visit the Kellogg Canada website at www.kelloggs.ca.

<<
(*) (C) 2006, Trademark of Kellogg Company used under licence by
Kellogg Canada Inc.

-------------------------------
(1) Olsen BH, Anderson SM, Becker MP, et al. Psyllium-enriched cereals
lower blood total cholesterol and LDL cholesterol, but not HDL
cholesterol, in hypercholesterolemic adults: results of meta-
analysis. J Nutr 1997;127:1973-80.

(2) Anderson JW, Blake JE, Turner J, Smith BM. Effects of soy protein on
renal function and proteinuria in patients with type 2 diabetes.
Am J Clin Nutr 1998 Dec; 68 (6 Suppl):1347S-1353S.

(3) Heart and Stroke Foundation of Canada

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