Two thirds of US consumers believe their diet could be healthier, according to the latest National Grocers Association's 2009 Consumer Panel Survey.
Sixteen per cent of the 2,145 shoppers quizzed by the NGA said their diet "could be a lot healthier," while 52% said it could be "somewhat healthier."
Nearly one quarter of respondents — 24% — said they took supplements to improve their diet. Twenty-two per cent said they sought out food high in vitamins and minerals, while 27% said they consumed food containing antioxidants.
The NGA survey also found that the internet was the primary source of information about nutrition issues for 70% of respondents. However, trust ratings were low, with only 26% of consumers trusting the information they found out about nutrition on the web.
View the survey in full here.