Oceanus Naturals Launches Four New All-Natural Products Formulated for Sexual Health and Wellness

Oceanus Naturals today launched its collection of natural, environmentally-sustainable sexual health and wellness products specially formulated to enhance sexual pleasure and help consumers maintain a healthy, balanced and active sexual lifestyle. Oceanus Naturals, a wholly owned subsidiary of DreamBrands, LLC, is dedicated to creating scientifically based natural personal care products. This new line contains four products that address a variety of woman's sexual health areas: Carrageenan(R) Personal Lubricant for relieving dryness and friction, (G)(R) for optimizing blood flow and increasing sensitivity, Internal Harmony(R) for helping maintain a proper balance of hormones and Add Lib(TM) for those women who wish to increase their overall sexual desire and passion.

The new product line was spearheaded by Oceanus Naturals CEO Gary Kehoe, a renowned expert on product innovation whose previous formulations resulted in products such as Zicam(TM), the popular nasal gel that shortens the severity and length of common cold symptoms.
"We are excited to unveil this new product line that has been formulated with one central theme: better sexual health and wellness for women. Everything we do is based on science and formulating healthier personal products for women. Nature is our inspiration. For example, arrageenan's All Natural formula features ingredients such as Organic Aloe, Agave Inulin, Vitamin E and a natural humectant blend, Carrizma(TM)," Kehoe said.

After a successful career developing household brands for Fortune 500 companies such as Nabisco and Wrigley's, Kehoe has spent the last few years developing personal care products for women that address a variety of sexual wellness issues.

The company's web site, Oceanusnaturals.com, provides detailed information about each of the four products, including a scientific discussion of the ingredients, why they were chosen and how they work together to alleviate problems including vaginal dryness, dampened sexual interest and response, post-menopausal symptoms, low energy and stress. The products are available at national mass market retailers and drugstores throughout the U.S. and online.

The Sexual Health Line Includes:
Carrageenan(R) and Carrageenan Warming Formula(R) -- Two new formulations of the popular award-winning all-natural personal lubricant rich in the ingredient carrageenan, a substance extracted from the sea's red algae that the National Cancer Institute has called an extremely potent infection inhibitor. They are all-natural, pH-balanced, water-based, paraben, glycerine and silicone free. Carrageenan also contains eco-friendly ingredients, such as Zemea, derived from sustainable and renewable processes. To help support the company's stronger natural position they added Inulin (natural prebiotic) from organic Agave to help maintain a healthy balance of micro flora. In addition to the Inulin, they added an organic aloe concentrate and Vitamin E to help soothe and potentially aid in the healing process of soft tissue.

(G) Stimulating Lubricant -- A natural stimulating lubricant that increases female sensitivity and response. It also features the ingredient carrageenan and contains no silicone, glycol or other chemicals.

Internal Harmony Balancing Cream -- A proprietary blend of 17 herbs and vitamins in a progesterone cream for women that is also rich in antioxidants. Internal Harmony is the first progesterone cream to incorporate natural, plant-derived progesterone in a completely balanced formula. It gives women a truly steady, safe release of progesterone and other essential botanicals. The formulation reduces anxiety and improves focus while increasing energy, lean muscle mass and libido.

Add Lib -- A topical cream rich in herbs, botanicals and vitamins that boosts women's libidos.

"We have spent a lot of time researching the needs of women and the issues they face in their relationships, from being in the mood to increasing their sexual pleasure. We know from our extensive research that women today want and demand natural solutions to help a variety of sexual wellness challenges," Kehoe said. "Each ingredient has been carefully chosen and we have gone to great lengths to formulate each product with the best natural ingredients and to protect the earth with eco-friendly packaging. We care about our consumers and our planet."

By the year 2010, the 40-plus age group will expand to nearly 50 percent of the total U.S. population and control more than two-thirds of consumer spending. Despite the attractiveness of this market, there are not many choices for natural, personal care products specifically for this age group.

About Oceanus Naturals, Inc.
Oceanus Naturals is a Phoenix-based personal care products company dedicated to the development of natural personal care products for the mature consumer.

The company's CEO, Gary Kehoe, is a seasoned entrepreneur and nationally renowned expert on product innovation, prototyping and new product launches. He has successfully formulated more than a dozen consumer products that have become household names for companies such as Nabisco, Wm. Wrigley Jr. Co. and Gum Tech. He is an inventor or co-inventor on more than 20 U.S. patents. In 2006, DreamBrands launched Carrageenan(TM), a silky, smooth, all-natural personal lubricant designed to mimic a woman's natural lubrication. Carrageenan is extracted from pure, natural red algae, which offers an attractive alternative to the traditional synthetic, chemical-based solutions of the other leading lubricant products. It is available both through national drugstore chains and the company's website www.oceanusnaturals.com.

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