Toronto, Ontario, August 24, 2007 – Purity Life Health Products, a division of SunOpta Inc. (NASDAQ – STKL) (TSX – SOY) part of the SunOpta Canadian Distribution Group today announced that it has secured an exclusive distribution agreement with Dynakor Pharmacal, an affiliate of Basic Research, for the distribution of its new diet product, Akävar 20/50, in Canada. This is an exclusive agreement where Purity Life will be the only distributor in Canada selling Akävar 20/50.
Effective immediately, Purity Life will begin to offer Akävar 20/50 to its substantial customer base across Canada. David Chapman, President of Purity Life, said “Purity is very pleased to welcome Dynakor to Purity Life. Basic Research and its companies are leaders in the area of diet supplements and skin care in North America. We are very proud that Dynakor has chosen Purity Life to distribute their newest product, Akävar 20/50. We will be leveraging our extensive field sales force, inside sales team, our Acton & Vancouver warehouses and our Regional/Key Account Managers to quickly secure listings and begin the sale of Akävar 20/50 in advance of the substantial marketing campaign that Dynakor has planned to support this new product. We view this as a real winning partnership – Dynakor, a leading dietary supplement company in North America, partnering with Purity, the leading distributor of natural health products in Canada.”
With Purity’s 20 Account Managers, 4 Inside Sales Representatives and 7 Key Account Managers/Regional
Managers, complemented by distribution centres in Acton, Ontario and Vancouver, BC, Purity Life is well-positioned to support the distribution of Akävar 20/50 in Canada.
About Purity Life Health Products,
Purity Life Health Products was established in 1984 as a small distributor of natural health products and, over the years has grown to be Canada's largest supplier and manufacturer of natural health products. Purity Life has over 200 product lines, carries roughly 6,000 SKU's and services over 2,800 customers from both its Eastern (Acton) and Western (Vancouver) distribution facilities. Purity Life has won numerous industry awards, and is home to some of the industry's most newsworthy brands including Quest®, Nature’s Harmony®, Vivitas®, Herbon®, Kyolic®, and RxBalance®.
About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the
natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food
products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc, which engineers and
markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries.
Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.
For further information, please contact:
Purity Life Health Products
Matthew James, Senior VP & General Manager 519 853-3511 ext 264 [email protected]