Trace Minerals Research Selects IMG to Initiate PR Program

SALT LAKE CITY, September 27, 2006 --- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a working relationship with Trace Minerals Research (TMR), a leading provider of mineral-based supplements for more than 35 years. IMG will commence a public relations program with natural products industry media that will focus on communicating the need to keep minerals in proper balance with the body in order to achieve optimal health, and position TMR’s products as the most simple and effective way to maintain this balance.

"Trace Minerals Research has a long tradition of developing unique supplements infused with essential minerals from Utah's Great Salt Lake, and this strategic public relations initiative will allow us to help the company increase visibility surrounding their extensive product line," stated Jeff Hilton, IMG president and partner. "We are pleased to be working with TMR again and look forward to executing a highly successful public relations outreach."

Trace Minerals Research (, founded in 1969, is the original marketer and distributor of essential minerals harvested from Utah's Great Salt Lake for supplement use. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry, and the company's complete line of superior quality nutritional supplements is backed by a "Feel the Difference or Your Money Back" guarantee.

Integrated Marketing Group ( is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

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