Vitamin Shoppe Launches New Pet Supplements

NORTH BERGEN, N.J., Aug 04, 2008 /PRNewswire via COMTEX/ -- Dog treats, catnip, and CoQ10? More than 150 million Americans take supplements and now a number of them are giving dietary supplements to their pets. The American Pet Product Manufacturers Association estimates that 63 percent of American homes have a pet, including 88 million cats and 75 million dogs.

"Pet owners consider their dogs and cats to be an important part of the family," said Gail Mullery, Pet Supplement expert for The Vitamin Shoppe. "It's only natural to want the best health for your pet."

Optimal Pet is a new veterinary developed pet supplement line that was launched at The Vitamin Shoppe on August 1. The complete lines of canine and feline supplements are designed for specific needs and conditions that dogs and cats may encounter as they progress through life.

"I developed these products specifically to address vital health concerns for our pets," said Phil Brown, Doctor of Veterinary Medicine. "Pet owners are going beyond the blind acceptance that pet foods provide everything needed for a full and long life, and are seeking out supplements capable of optimizing the life of their furry friend."
The Optimal Pet line offers supplements for the major concerns of pet owners including maintaining healthy joint function, supporting skin and coat health, promoting immune health, urinary tract health, and maintaining healthy behavior. Individual supplements are specially formulated for dogs and cats unique needs.

Like humans, pets are also living longer. According to the American Veterinary Medical Association, 44% of dogs and cats are older than six. This aging pet population has created a demand for natural supplements that target pets' physiological needs.

About Vitamin Shoppe Industries Inc.
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 360 company-owned retail stores, national mail order catalogs, and two websites, and

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