Wild Oats Markets to Launch Custom Consumer Magazine

BOULDER, Colo., Jan 03, 2007 (BUSINESS WIRE) -- Wild Oats Markets, Inc. (OATS) , a leading national natural and organic foods retailer, today announced the launch of Wild Oats Magazine with publishing partner Active Interest Media, Inc. (AIM). The magazine, geared towards consumers and their interests, is a free publication and is available now in Wild Oats Marketplace stores. Wild Oats Magazine will be published bi-monthly on 100 percent post-consumer recycled paper, with the January/February 2007 issue as its premiere edition.

Designed specifically for customers, Wild Oats Magazine will be filled with in-depth information on topics that are important to Wild Oats shoppers including: health and wellness, food trends, the environment, locally grown foods, social responsibility and more. Wild Oats Magazine will educate consumers on how to live healthy and happy lives by making small, everyday changes in diet and lifestyle. The magazine will also showcase the best natural, organic and gourmet foods as well as delicious, healthy recipes.

"Our Wild Oats Magazine is a first-class custom publication that brings the adventurous, sensory experience of shopping at Wild Oats into consumers' homes," said Laura Coblentz, Vice President of Marketing for Wild Oats. "Wild Oats is a resource to our customers and this magazine is another way we can provide our customers with useful information to help them eat well, live well and feel great."

The premiere January/February 2007 issue will include articles on Eating Well for Healthy Aging - Wild Oats' new consumer education program, Superfoods, organic farming, winter skin care and the benefits of natural pet food. Plus, readers will find cold weather recipes for healthy soups and stews as well as romantic Valentine's Day recipes.

Wild Oats Magazine is the latest publication to join AIM's Healthy Living Group, which includes the recently acquired Yoga Journal, Vegetarian Times, Better Nutrition and the Kroger chain's custom publication, Optimum Wellness.

About Wild Oats
Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1.1 billion. The Company operates 109 natural foods stores in 24 states and British Columbia, Canada. The Company's markets include: Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit www.wildoats.com.

About AIM
Based in El Segundo, California, Active Interest Media, Inc. ( www.aimmedia.com) is a dynamic media company that serves a base of loyal constituents through print, event and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.

In addition to its Healthy Living Group, which includes Yoga Journal, Vegetarian Times, Better Nutrition, Wild Oats Magazine and Optimum Wellness, the company also publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems and Black Belt magazines. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars.

In March of 2006, the company acquired Yachting Promotions, Inc. YPI and its Show Management operations produce five major boat shows in Florida along with numerous other special events. It is best known as the producer of the Fort Lauderdale International Boat Show, the largest boat show in the world.

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