Video: Natural vs. Organic - A consumer and retail perspective

Did you know that consumers prefer "natural" to "organic?" To find out what retailers, manufacturers and farmers can do to counter this misconception, watch this lively discussion with Todd Runestad, Editor-in-chief of Functional Ingredients magazine & the New Hope Supply Network, Nancy Coulter-Parker, Director of Content at New Hope Natural Media and Anna Soref, Editor-in-chief of Natural Foods Merchandiser magazine.