If your customers are confused by nutrient needs, daunted by vitamin bottles’ small print and unsure of ingredient integrity, we hear you. That’s why we combed through hundreds of supplements and chose the best options to help you take care of consumers and their familites safely, naturally and effectively. This year, we categorize our Supplement Awards winners into 27 different health categories, from children’s health to the best whole-food supplement.
And, new this year, we take a closer look at transparency in ingredient sourcing. We identify sustainable fish oil and organic, non-GMO wheatgrass. We highlight the mission-driven champion of ethical animal-husbandry practices, as well as the latest evidence-based support for your eyes and joints. These supplement innovators rise to the top for high-quality ingredients and research-driven formulas. Look for them in your local natural products store.