There is little known about the consumer that purchases in the practitioner channel. Who is the typical consumer purchasing in the practitioner channel? How do they become engaged in the channel? How loyal are they?
With this study, NBJ set out to answer some of these questions. We surveyed more than 1,400 consumers who had visited at least one doctor in the last year and who predominantly take at least one dietary supplement on a regular basis. The survey was fielded to a mix of gene
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.