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Engaging the consumer in the practitioner channel

Consumers trust practitioners to make sense of the supplement industry in a way retailers cannot.

There is little known about the consumer that purchases in the practitioner channel. Who is the typical consumer purchasing in the practitioner channel? How do they become engaged in the channel? How loyal are they?

With this study, NBJ set out to answer some of these questions. We surveyed more than 1,400 consumers who had visited at least one doctor in the last year and who predominantly take at least one dietary supplement on a regular basis. The survey was fielded to a mix of gene

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