NBJ
Supplement pills and powders

Thinking outside the pill: A drive for delivery format innovation challenges the industry

New delivery formats call for out-of-the-box thinking, but not too far out.

Remember Think Gum, the chewable cognitive health supplement? Or Aerolife Energy, the wellness shot you inhale through a tube? What about the Unistraw—that pellet-filled pixie-stick that delivers wrinkle-erasers and other nutrients when you suck water through it?

Chances are, they don’t ring a bell.

These well-intentioned answers to the nation’s increasing pill fatigue are among dozens that have either ended up on the scrap heap or slowly faded into the Where

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