More college wins with Frosted Flakes?

More college wins with Frosted Flakes?

USC boosts athletes’ vitamin D levels with Frosted Flakes.

Can Tony the Tiger boost college athletes’ performance?

The University of Southern California’s sports nutrition director, Becci Twombley thinks so.

A recent study presented at the 2015 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS) and published in the journal Sports Health found that more than a third of elite, Division 1 college athletes may be D deficient. The vitamin is critical in helping the body to absorb calcium needed to maintain bone mass and to minimize musculoskeletal pain and injury risk.

“Recent studies also have demonstrated that vitamin D levels have a direct relationship with muscle power, force, velocity and optimal bone mass,” orthopaedic surgeon and lead study author Diego Villacis, MD, administrative chief resident physician at the USC said in a release from the American Academy of Orthopaedic Surgeons. The study included USC athletes as subjects.

To help athletes get their vitamins with a spoonful (or eight) of sugar, the school added vitamin D-fortified Frosted Flakes to its breakfast menu for student athletes, according to the Wall Street Journal.

"After we put Frosted Flakes out, their vitamin D levels were much better," Twombley told the WSJ, in a comment that no doubt wrought high fives in the Kelloggs' PR office.

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