“Continuous Improvement” is the good news story: 68% of consumers believe the supplement industry is continuously trying to make products more effective …however only 39% of supplement users currently rate the industry as “trustworthy”.
Consumers want safe AND efficacious products, so how can the industry generate trust consistently? Solid science and mindful marketing, consistently.
In this webinar, we'll discuss:
- How to ensure you’ve done the science well and what you intend to market is validated by proper studies and traceability
- How to communicate your science and claims effectively and compliantly to the consumer marketplace
Todd Runestad, Senior Supplements & Ingredients Editor, New Hope Network
Greg Horn, President, SPECIALTY NUTRITION GROUP, INC.
Risa Schulman, PhD, President, Tap~Root
Now available on-demand!
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