Nutrition bars have become a category that is rapidly evolving as consumers demand more easy-to-eat foods with simple ingredients that taste good and come from brands they trust.

May 10, 2018

1 Min Read
The bar boom: Reformulating in a new era of nutrition bars [white paper]

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Nutrition bars have become a staple American health food option. They are now a go-to solution that provides both nutrition and convenience for busy, on-the-go families and mobile, snack-oriented young adults. However, it is also a category that is rapidly evolving as consumers demand more easy-to-eat foods with simple ingredients that taste good and come from brands they trust.

The segment has transformed from its roots as granola and cereal bars to products that now feature a wide range of attributes, from energy and protein value to weight loss, and many offering a hip vibe that speaks to shoppers’ lifestyles and values, making this a tricky landscape for brands and product formulators.

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