It's no secret that hemp is huge. According to Hemp Business Journal, U.S. sales of hemp products reached $688 million in 2016, representing a five-year growth rate of 22 percent. By 2020, that market is expected to nearly triple in size to reach $1.8 billion. And, best of all, hemp’s most explosive growth is taking place right in the aisles of natural products stores, thanks to the rising popularity of CBD oil. 

Despite these great strides, Mark Blumenthal, executive director of the American Botanical Council, says misconceptions still present a barrier: “If CBD had been found in another plant, it would be considered a miracle cure, a miracle functional food or a miracle drug.”

Well, wise retailers won’t let negative stereotypes stand in the way. The key is educating shoppers about the benefits of this ingredient through smart merchandising and clear communication. This guide will help you get there.

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