What does healthy living mean? Hint: It’s more than a healthy body and mind.
Yes, consumers want optimal physical fitness, a sharp mind and to age gracefully. But research finds that as part of their wellness path, they are also reevaluating what’s really important in their lives, looking for relevance by seeking out purpose and connection, as well as desiring to build out a greater sense of community. These feelings are inspiring people to make positive changes to be good to themselves and also do good in the world.
Read on to learn how you can leverage retail expertise and dynamic engagement tactics to bring true value to today’s conscious consumers.