New formulating opportunities with probiotics [mini guide]
Just 10 or 15 years ago, the average American knew very little, if anything, about probiotics. Now more than 70 percent of consumers are familiar with these beneficial bacteria.
Even if they don’t fully understand how probiotics work—that these “good” bugs crowd out pathogenic microbes in the gut and produce enzymes and other beneficial compounds—most know that they somehow help with digestion and immunity, maybe even memory and mood.
Market data reflect this sea change. According to Nutrition Business Journal, sales of probiotic supplements hit $1.6 billion in the U.S. in 2015, making the largest sector—22 percent—of the specialty supplements market.
Download this mini guide to learn about new formulating opportunities with probiotics.