NBJ
NBJ Integrative Medicine & Practitioner Sales Web Seminar

NBJ Integrative Medicine & Practitioner Sales Web Seminar

Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. MLMs perform the weakest, with flat to slightly declining sales. Healthcare embraces new approaches to telehealth as a meaningful way to serve and connect with patients.

 

$495.00 



Nutrition Business Journal hosted the 2011 Practitioner Channel and Integrative Medicine Webinar on Thursday, July 14, 2011 to discuss integrative medicine, supplement sales through healthcare practitioners, and practical business applications arising from the intersection. Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. MLMs perform the weakest, with flat to slightly declining sales. Healthcare embraces new approaches to telehealth as a meaningful way to serve and connect with patients. 

 

NBJ Editor Marc Brush and NBJ Director of Market Research Carla Ooyen presented the following:

  • Market trends now shaping integrative medicine & the larger public debate about healthcare reform
  • How dietary supplements performed through the practitioner channel
  • Results from our second annual practitioner survey of more than 500 US practitioners
  • US revenue growth and forecasts for 9 practitioner segments including: chiropractic, Chinese medicine, acupuncture, homeopathy, massage therapy, naturopathy and ayureveda
  • And much more.

John Weeks, publisher-editor of the Integrator Blog News & Reports, will be joining the webinar to provide his unique insights into the current challenges & opportunities facing integrative practitioners.

Tye Smith, CEO of Natural Partners, will join the webinar to speak about the current environment for supplement distributors in the practitioner channel.

Jim Kean, CEO and founder of WellnessFX, will also be joining the webinar to speak about practical applications of integrative medicine as he launches a new wellness platform tied to high-end diagnostics and dietary supplements.

 

Marc Brush Marc Brush is the editor of NBJ and helped guide the editorial direction for all NBJ products. Marc has written for many industry publications, and brings more than 10 years of professional experience in editing and business analytics to NBJ.


Carla Ooyen is the director of market research of NBJ.  In addition to producing market research reports, Carla is responsible for NBJ’s quantitative research, company databases and surveys. Carla earned her MBA from the Leeds School of Business at the University of Colorado.

Jim Kean is CEO and founder of WellnessFX, a consumer health 2.0 company that provides integrative health and wellness concierge services. The company aims to provide a personalized web-based nutrition, cutting-edge diagnostic, and lifestyle platform that will optimize healthcare for individuals. In the 1990s, Kean was president and co-founder of Sapient Health Network (SHN). SHN pioneered the concept of online consumer health communities, building some of the largest and most loyal groups on the web today. In 1999, WebMD purchased SHN for $185 million, and SHN became the foundation of WebMD's consumer health offering.

John Weeks has developed a unique niche role in the integrative healthcare practices arena over the last 27 years, including elements of reporting, organizing, commenting, consulting, cajoling, speaking, networking and serving in executive and board capacities. Weeks is publisher-editor of the Integrator Blog News & Reports, the leading media source on policy, business and education in the integrative practice arena. Weeks’ work has been widely cited in diverse media such as the New York Times, Physician Executive, Medical Economics and Boston Globe.

Harold "Tye" B. Smith III founded Natural Partners in 1995 as an organization that would "do good" while creating a "light footprint" on the planet .  He currently serves as CEO and Chairman of the Board and the company has expanded to the entire US while supporting "World Wellness and the Reduction of Suffering".  Prior to that Mr.Smith was a founding officer of Petsmart serving 8 years, first as VP Store Operations and later as VP HR & Training.

“Nutrition Business Journal is widely recognized as the journal of record for the U.S. nutrition industry, broadly define. NBJ’s research into the practitioner channel and integrative medicine sets us apart from other generalist firms that don’t study these important voices in the global discussion around nutrition,” says Nutrition Business Journal Editor Marc Brush.

 

$495.00 

 

 

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