4 incredibly provocative predictions from the guy who nailed it on protein, superfruits and zero-cal sweeteners

Wins in the last decade include protein-centric foods, no-cal sweeteners, superfruits, magnesium and vitamin D. What could the next decade herald? Industry oracle Tim Avila reveals 4 interesting notions that will make their way from ideation to commercialization. Will they, too, become blockbusters? Time will tell.

When I look back at the road behind that is our recent history of the nutrition industry, I see a litter trail of intuitions, predictions and prognostications that just never materialized, and then I see the ‘others.’ You know, the ones that were just a perfect bulls-eye. Protein-centric foods, dare I say protein mania (

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.