Natural Products Expo West is the world's largest event devoted to natural and specialty food and beverages, supplements, health and beauty, and natural living products including organic products. India is participating for the first time to market organic products to the U.S. Being that the U.S. is the largest market for organic products in the world, there are plenty of opportunities to meet the market demand. India has the potential to supply all varieties of organic products to the U.S.
Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, has been participating in several international trade fairs to provide a platform to their exporters to explore new opportunities in the global market. Considering the global demand of Indian organic products, APEDA is participating in Natural Products Expo West/Engredea March 6 to 8 at the Anaheim Convention Center in Anaheim, Calif., to unleash this unique opportunity for organic trade promotion in the U.S.
India will be showcasing its strength in the organic products it can offer by displaying basmati rice, tulsi tea, pulses, cashew, spices and condiments. A wet sampling will also be carried out during the exhibition to provide the taste of Indian cuisine of Biryani made of Organic Basmati rice and hot herbal tea made of Indian basil.
For more details on India Organic, please visit APEDA’s website at apeda.gov.in.