BrandHive is pleased to announce its selection as agency of record for the organic dried apple peel powder (Leahy DAPP), AppleActiv. Under this new contract, BrandHive is providing creative, media buying, interactive and public relations services for the one-of-a kind ingredient.
“We could not be more pleased that AppleActiv has chosen us to be their agency,” said Jeff Hilton, chief marketing officer and cofounder of BrandHive. “This whole-food ingredient is sustainably produced in Canada and its support for a variety of age-related conditions, including joint health, have been documented with careful research.”
“With 17 years of marketing and public relations services for the natural health and organic industry, BrandHive stood out as the perfect agency to promote our unique product,” said Lorraine Leahy, Registered Holistic Nutritionist and president of AppleActives. “Though their work has just begun, I have already received many inquiries from product manufacturers.”
AppleActiv is made from apple peels that have been gently dried and milled into a concentrated, convenient daily dose of antioxidants, polyphenols and fiber. A neutral-tasting dry powder, AppleActiv works in food applications such as supplements, bars, dry powders, smoothies and marinades. AppleActiv contains no additional preservatives, artificial colors, dyes, or additives, and is certified organic.