Erratic behaviorwild swings in consumption, markets, and policy

What do the sudden stampede for raspberry ketones and neti pots, blaming a Facebook video for the tragedy at Benghazi, and the emotional debate over the Affordable Care Act have in common? With all of the technology and data we have at our fingertips – what causes a society, a corporation, and consumers to base decisions on unproven beliefs and ill-conceived opinions, rather than empirical fact? Fresh off the heels from her international speaking tour, Rebecca D. Costa, reveals the dangers behind gridlock and belief-­driven policy and offers constructive tools for successfully navigating today’s complex markets. 

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