Heartland Sweeteners adds key personnel to team

A leader in the production and development of sugar substitutes for retail markets, Heartland Sweeteners has added two key hires to its team. Amber Krueger joins as the Northeast Sales Director, and Jerry Norris has been named the Vice President of Foodservice. The new positions allow Heartland Sweeteners to continue to focus on customers in the Northeast such as Wakefern, Wegmans, Ahold and A&P, as well as develop partnerships in the foodservice industry.

Ms. Krueger brings a rounded amount of experience to the consumer packaged goods (CPG) industry. With more than 10 years of CPG experience, Ms. Krueger has worked for Acosta Sales & Marketing as a Retail Territory Manager, Space Planner, Category Marketing Manager, then as a Business Manager for the Midwest region. Most recently, she served as a Customer Business Manager with The Dannon Company, working with Meijer, Spartan Stores and Ahold USA.

Ms. Krueger earned her BA/Food Marketing Degree from Western Michigan University. She currently lives in Boston, where she is a member of the New England Women's Executive Committee, New England Food Foundation, Boston's Women's Network and the American Marketing Association of Boston. She's an active community volunteer with several organizations, including Big Brothers Big Sisters.

With a deep background in foodservice, Mr. Norris, who will be based at Heartland's corporate offices in Carmel, Ind., most recently served as Vice President at Stratas Foods and managed all aspects of their bakery business. His experience includes managing foodservice distributors, operators, brokers and sales calls at major national chains. He holds the office of treasurer in the Midwest Bakery and Deli Association, and is a member of the National Association of Flour Distributors. He's a graduate of Ball State University, where he earned a Bachelor of Science.

"Our new team members complement our existing sales force and will make an immediate impact on our business," said Eddie Pellegrino, VP sales. "We're eager to introduce more customers to our expanding line of Ideal(R) products, including Ideal(R) Brown No Calorie Sweetener and Ideal(R) Confectionery Low Calorie Sweetener, both xylitol-based and made with absolutely no sugar. We expect significant growth in 2011."

About Heartland Sweeteners Based outside of Indianapolis, Heartland Sweeteners, LLC, is a leader in the production and development of innovative food products that are great for the whole family. Heartland produces and distributes branded and private label sweeteners for the food industry. Their branded products of Ideal(R) and Nevella(R) are great for the whole family, people with diabetes and anyone watching their calorie intake. Both Ideal(R) and Nevella(R) are perfect for baking and are distributed throughout North America, Europe and Central and South America. Visit Heartland at www.idealsweet.com and www.nevella.com.


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