Rooibee Red Tea launches new look

Just in time to spice up the holidays, Rooibee Red Tea, the Organic Tea of Choice, has a fresh new label design.

“Our new look better reflects our distinctive flavors,” explains owner Jeff Stum. “The brightly colored labels make it easier to find Rooibee Red Tea on the shelf.” On the new labels, each flavor has its own color represented by a graphic shape inspired by the petals of the Rooibos (roy-boss) tea bush bud.

Rooibos tea, also known as red tea, bush tea and redbush tea, is one of the hottest trends in the tea industry. Known for its cool, sweet, refreshing flavor, Rooibos tea contains powerful antioxidant properties 50 % more potent than those of green tea.

Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages. During the holidays Rooibee Red Tea Vanilla Chai and Cranberry Pomegranate are delicious treats served hot or cold, and a terrific non alcoholic beverage for celebrations.

Thanks to all the loyal fans of the brand, Rooibee Red Tea has a lot to celebrate. The December issue of Garden & Gun Magazine named Rooibee Red Tea one of the 2010 Made in the South Award Winners recognizing Southern artisans, craftsmen, and entrepreneurs. According to the magazine’s editor, Sid Evans, “…the awards are about more than just well-made stuff. They’re about people who are making things that have character, integrity, and a great story behind them. They’re about a tradition of craftsmanship that goes back for generations, and a sense of style that can only be described as Southern. After combing through nearly three hundred entries, we were overwhelmed by the creative endeavors that have popped up all over the South.”

Headquartered in Louisville, Kentucky, Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free. All products are USDA certified organic and flavors include Cranberry Pomegranate, Watermelon Mint, Unsweetened, Sweetened, Peach, Honey Lemon and Vanilla Chai. Rooibee Red Teas are sold in single serve bottles in gourmet grocery chains in the Southeast. Prices vary by retailer and begin at $1.49. For more information, visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.