Since 1971 when 17-year-yold Barbara Jaffe opened a bakery in Northern California, we have transformed from a small, passionate bread making operation to a company that has the same mission of creating wholesome, delicious products but now offers a complete line of cereals, Snackimals cookies, fig bars and cheese puffs.

Today, it seems only natural that we carry on our commitment to honest ingredients through our support of the non-GMO movement. This fall, our new packaging will proudly boast the Non-GMO Project Verified seal, which has been a top priority since 2011 and will continue to be a key focus for our brand in the years to come. Learn more about our commitment to non-GMO.