Bringing healthy food to all
Accessibility is one of the most important issues facing our food industry today. How can we work collaboratively to ensure that everyone can have access to good nutrition? In addition to developing strategies to bring healthy, affordable products to underserved areas, there are other ways to make a difference. Food-driven health awareness is being spread in forward-thinking, hands-on ways, as good food advocates realize that one of the biggest hurdles to healthy food access may not even be the food itself. Think community events, school gardens, tying music to food. Accessibility is also about access to information and education about well-rounded nutrition. Read more on page 12 of our exclusive eGuide, Feeding the Good Food Future (FGFF).
Embrace innovation (and eat bugs)
Does eating bugs sound gross? If it does, take a moment to ask yourself why it's worse than consuming a cow. Entomophagy (the practice of eating insects) is one way that food entrepreneurs are supporting sustainability through innovation. But, as with all foreign concepts, in order to succeed, efforts such as these have to be accompanied by strong educational initiatives that can help reshape long-held consumer expectations and ideals. Innovation should serve a purpose--and manifest in creative communication plans, too.
Partner with sustainability-minded chefs
Chefs are sort of like rockstars these days, and increasingly, they're using their powers for good. Whether you have a chef on your team or you partner with one, it could be the secret ingredient for spreading the good word about good food. Think events, demos, cookbooks and more.
Clean up your act
If you can't stand behind every ingredient in your product, then at least one of them probably shouldn't be there. Reformulations have led some of food's biggest players to bring cleaner versions of legacy products to the market. But that's just the first step in cleaning up our supply chain. From there, we can start to invest in scalable healthy alternatives and good-for-the-planet growing practices such as regenerative agriculture.
One of the reasons the non-GMO conversation gained so much momentum so quickly was because it tied to a fundamental concept that we all can relate to: We have the right to know what's in our food. Today, the idea of transparency continues to evolve in unique ways, tying to technology, authentic storytelling and partnerships. From apps that help consumers track their ingredients to their source to labeling initiatives and content strategies, transparency needs to occur at every stage of manufacturing and marketing.
Food waste--and food distribution--are two major issues that could help address everything from food insecurity to unemployment. Across the nation, retailers, brands and advocates are looking at ways to connect the dots: Could often discarded but nutritious parts of plants be transformed into nutrient-dense packaged products? How can brand partnerships create opportunities for utilizing food waste? How can we "save" potentially discarded fruits and veggies from retail stores? Get (at least some of the) answers in FGFF, page 10. Link: http://www.newhope.com/webinars-toolkits-and-downloads/feeding-good-food-future-eguide