Cognitive nutrition teeters on nutrition’s uncertain frontier. Sales are healthy—brain health supplements grew at 8.9 percent in 2016, and brain health concerns helped fuel a comeback for omega-3s, which moved from negative 0.5 percent to 1.9 percent growth last year—but while it could look solid on the sales ledger, observers might worry whether demand is fed more by aspiration tinged with desperation than full-fledged confidence.
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