Protein is top of mind for almost every consumer today. Numerous surveys and polls indicate that consumers desire, and, often go out of their way to find products where protein is the primary ingredient. Essential to human health, protein makes up about 16 percent of total bodyweight, including structures like hair, muscles, fingernails, and so on.
Available from a number of sources and in many product forms, protein is an essential nutrient not just for muscle building, but for maintaining general wellness such as satiety, blood sugar levels and weight management.
This Essential Guide will review the latest consumer trends, medical research and product formulations around growing consumer interest in diversified protein source.
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