The largest international exhibition for natural, organic & health products and supplies held annually—Natural Products Expo Asia (www.naturalproductsasia.com) — occupies a total exhibition area 6,000 m2 to accommodate more than 200 international exhibitors and 10,000 quality buyers from around the region and will take place at the Hong Kong Convention and Exhibition Centre on 25 – 27 August 2011.

Check out an extensive profile of quality exhibits including, but not limited to, functional food & beverage, dietary supplements, natural herbs and ingredients, skin care and hair care products, cosmetics, natural, organic and botanical products, eco-living products, and spa products and facilities.

Two high-profile educational conferences—NutriCosmetics Summit Asia 2011 and Nutracon Asia 2011 —are co-located with the Natural Products Expo Asia and take place prior to the show's opening on 24 August, 2011.  These elite educational opportunities not only provide a platform for experts to exchange insights, but also further enhance the show's leading status in the region.

Market updates

Under the new EU rules, herbal medicine manufacturers and practitioners will now have to be registered. The laws, aimed at protecting consumers from potentially damaging "traditional" medicines, are at the same time forcing makers of these products out of business. Manufacturers will now have to prove their products have been made to strict standards with a consistent and clearly marked dose. Items already on sale will be allowed to stay on the shelves until their expiration date. The agency said there had been 211 applications for approval of herbal remedies so far, with 105 granted and the rest still under consideration.  Approved remedies will come with a logo marked THR.

L'Oréal has set up a new international unit in China, Brazil, and India to analyze consumer requirements, shifting the focus from adapting products developed in France or Europe to local product development. One of the examples was to create new products that are more suitable for Asian skin types.

Pre-show education and networking events

NutriCosmetic Summit Asia 2011 – Save the date on 24 August for this new-to-Asia summit
(www.nutricosmeticsasia.com) and be inspired by leading experts as they present an overview of the industry covering its roots in the Asian culture and its spread through Europe, U.S. and other parts of the world.  Gain insight on the developing market in Asia and around the globe for topical and consumed 'Beauty from Within' products that use natural, healthy, nutritional and functional ingredients.

NutriCosmetic Summit Asia 2011 Agenda

9:00 am - 9:15 am  Welcome and Overview of the NutriCosmetic Workshop
Speaker: Len Monheit , Executive Director, Supply Network - New Hope Natural Media
9:15 am - 10:15 am  Regulatory Review & Current Issues
Speaker(s):
Wai Mun Poon, Regional Regulatory Affairs Manager - EAS
Ivan Wasserman , Partner - Manatt Phelps and Phillips
10:15 am - 11:00 pm  Aging Gracefully: The Latest Ingredients and Science in the Aging/Beauty Segment
Speaker(s):
Len Monheit, Executive Director, Supply Network - New Hope Natural Media
Patrick Rea, Publisher - Nutrition Business Journal
11:00 am - 11:45 am  Trends and Opportunities in Personal Care
Speaker(s): Daniel Bone, Practice Leader, Consumer Markets  - Datamonitor
11:45 am - 12:30 pm  Informal Discussion and Q&A

Online registration is now available.
Reserve your seat NOW and don't miss out the chance to meet with the industry experts.
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Nutracon Asia 2011 (www.nutraconasia.com)—The third annual conference, continues to partner with various esteemed industry associations and institutions to conduct four individual workshops:
1. Functional Food & Beverage Workshop – From Market Analysis, Quality & Safety to Marketing Strategies
2. Dietary Supplement Workshop – Navigating the regulatory environment for dietary supplements in Asia and the U.S.
3. Organic Certification Workshop – Organic Certification and Global Organic Market Development
4. Cosmetic Regulations and Beauty & Wellness Workshop—Global Market Overview

Don't miss the joint Networking Luncheon on 24 August, which attendees from both NutriCosmetic Summit Asia and Nutracon Asia are invited to attend—an unparalleled networking opportunity  designed for you and industry experts to exchange market insights.

Healthy Kitchen will return to the 2011 show to impress visitors with fresh, delicious, innovative and bold cooking demonstrations by the hottest chefs in town. Be sure to mark your calendar for this awesome event on 26 August to taste the excitement. The new Spa & Wellness Lounge located inside the expo hall certainly is another highlight of the show. Co-organized with Thai Spa Association, the Spa & Wellness Lounge is an area dedicated to providing visitors an ultimate experience of spa retreat and refined massage. Stay tuned for more event updates.

Visit www.naturalproductsasia.com to complete your registration for benefits including 10% discount on Nutracon Asia 2011 registration and complimentary Expo Show Directory.
Visit the show website at www.naturalproductsasia.com or contact the organizer at (852) 2975 9051 / [email protected].