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3 tips to help consumers understand Fair Trade
May 02, 2019
Many shoppers are still confused by the benefits of Fair Trade, especially as other certifications continue to crowd the market. Here are three ways to dispel common myths and start conversations with curious customers.
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How consumers perceive package-front claims
May 01, 2019
A new paper released in the Journal of Public Policy and Marketing provides “a framework for understanding front-of-package food claims” and provides a call to action for regulators. Here’s what it says.
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How to create a successful influencer-brand partnership
May 01, 2019
Adding influencers into your brand's marketing strategy will increase brand awareness, traffic and ultimately sales. Here is one influencer's take on how to go about initiating and strengthening these partnerships.
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Sponsored Content
NFM New Product Showcase – May/June
Apr 30, 2019
Happy Almost Summer! We’re showcasing 24 brand new products that are sure to get your summer off to a good start. From cutting edge supplements and proteins to CBD products and natural toothpastes, we’ve got you covered. These items will be at a...
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