Manufacturer and Brand

California-based distributor Veritable Vegetable won the 2018 Climate Collaborative Award for Outstanding Company by drastically reducing carbon emissions throughout its truck fleet and warehouses. Here, CEO Mary Jane Evans talks all things...

Sonoma Brands’ new product, "Peckish," is a snazzy new portable protein solution. VP of Brand Lauren Egan tells us the story of how it came to be.

In this Natural Products Expo East 2018 session, join Bill Giebler of Nutrition Business Journal and 30-year industry veteran Chris Crawford of LifeSeasons for a down-to-earth discussion on what it’s like to be a brand. Chris reveals how his...

Although non-psychoactive cannabidiol (CBD) may turn out to be the biggest natural product in the history of the category, regulatory hurdles will be the likely downfall of many a CBD company.

CBD products are popular, efficacious, ubiquitous and–above all–confusing to consumers in terms of their legality and usage. Here are the questions you should expect to answer, as well as guidelines to crafting a helpful response.

All brands are constantly evolving to fulfill consumer needs on both a cognitive and emotional level, but the most successful ones are those whose marketing is coherent, unique and lastingly influential. In this video, Alicia Potter of Faven...