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Christine Kapperman serves as New Hope Network’s senior content director. In this role, she is the editor-in-chief of Natural Foods Merchandiser magazine, newhope.com and World Tea News. Having grown up in family-run businesses and later serving local business organizations and chambers, the entrepreneurial spirit runs deep in her. She spent two decades in community newspapers before bringing that business and community spirit to the B-to-B world.
She loves tracking (and tasting) trends and talking business as she shares what’s next to show up on the shelf and just how those shelves might look as retail changes.
Sports supplement competition and promotion has heated up in both the specialty supplement and mass channels. For The Vitamin Shoppe, the shifting market has hit the bottom line. Here's how it adds up and what the...