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Ilana Orlofsky joined Imbibe to help expand the marketing initiatives of the boutique Chicago, Illinois-based beverage development company. Since the onset, she found her passion for following market trends, developing product and flavor concepts, and conducting ideation sessions. She has written about many industry topics including beverage trends, foodservice trends, functional food and beverages and regulatory guidelines. She has a bachelor's degree from Washington University in St. Louis, Missouri.