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Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at UW Extension, Tera is a frequent speaker, teacher, and financial consultant to sustainable food and farming businesses, social venture funds, and investors.
Whole Foods has made its stores a foraging experience that borders on the sensual. This food entrepreneur thinks the acquisition could be truly transformative if Amazon can bring more of that experience online.