Victoria is a 25-year strategist with a proven history of building brands from the bottom up. She began her career in the New York advertising world as a strategic planner and market researcher. She then founded and built one of the world's first boutique brand strategy firms, Kindred Keziah Inc., which grew to house three divisions—Consumer Insights, Brand Strategy and New Product Innovation—with offices in Boulder and New York and a roster of Fortune 500 clients. In 2005 she sold Kindred Keziah to senior management and devoted her work to sustainable and social innovation exclusively. She has since provided brand strategy, business modeling, content creation and executional rollout for clients in circular economics, renewable energy, educational reform, health care, environmental conservation and through her work with Savory Institute, regenerative agriculture. She views this as the greatest work of our time: healing the land and our relationship to it.

Victoria is a certified biomimicry specialist and a Master's degree candidate in biomimicry at ASU. She brings her understanding of natural systems and evolutionary fitness to the rollout of Land to Market at Savory, the world's first verified regenerative sourcing solution. She lives with her family in Boulder, where she spends every possible moment in the great outdoors.