Founder and President, Brand Keys
Robert Passikoff is Brand Keys' founder and president, and is a sought-after speaker on engagement, loyalty and predictive metrics. He has pioneered work in those areas, creating the Customer Loyalty Engagement Index and the Sports Fan Loyalty Index. Dr. Passikoff’s best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on loyalty, and his second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. In 2008, New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” His new book, Reports of My Death: Branding in the Digital Age, will be published in Fall 2015.
Robert’s Recent activity
The retailer knows it has to rebuild consumer trust after a recent pricing scandal, but it won't succeed by comparing itself to other stores or placing blame.