Premium natural makeup brands are "having their moment"—and Australia-based INIKA is leading the way when it comes to performance. Having long sought out the perfect mineral makeup line—one with pleasing pigments, skin-nourishing ingredients and no-fuss application—I was elated when I found this nicely branded and carefully formulated option. New to the U.S., the company will continue to fine-tune its American positioning, but one thing is for certain: this is a beautiful addition to any natural retailer’s makeup selection.