We knew collagen had reached a tipping point when there was a collagen food truck outside of the convention center. So we also knew that a company using the ingredient would have to do something important to stand out. While there was an assortment of delicious bars, chews and more using science-backed collagen, Vital Proteins brought a unique sourcing story (it also was the company with the food truck)—it gets its collagen from pasture-raised cows in Brazil and New Zealand, as well as wild-caught fish in Hawaii. We also appreciated the blends that include whole ingredients that support the body's own collagen production, such as its Veggie Blend. The whole line is smartly aligning with the paleo community, too, tapping into the expertise of influencers such as Dr. Sarah Ballantyne (The Paleo Mom).