3 personal care insights from cocokind CEO Priscilla Tsai

How this natural personal care brand came about, and what challenges it's overcome on the way.

After struggling with acne in her teenage years, Priscilla Tsai, CEO and cofounder of cocokind, discovered that plant oils like coconut and avocado oil improved the moisture and texture of her skin. Inspired to make it easier for folks to get clear skin naturally, she launched cocokind, a certified organic and socially conscious skincare company based around virgin coconut oil.

Here, learn what challenges she overcame when starting a business, and need-to-know advice for entrepreneurs in the personal care category.

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