New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Products Expo
Todd Runestad with Muscle Mx

4 topical CBD products that keep your store safe and customers happy

At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.

Because cannabis is not directly prohibited by regulation as an ingredient in cosmetics, this category has proliferated in retail stores otherwise too risk-averse to consider stocking hemp CBD supplements. Topicals also offer retailers a way to diversify their product set, offering a different delivery format—and price point—to sell to customers. We visit Muscle MX, RE Botanicals, Lazarus Naturals, and ShiKai. 

Editorial note: Topicals are regulated by FDA as either drugs, cosmetics or both under the FD&C Act and the FPLA.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.