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Natural Products Expo
Todd Runestad with Muscle Mx

4 topical CBD products that keep your store safe and customers happy

At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.

Because cannabis is not directly prohibited by regulation as an ingredient in cosmetics, this category has proliferated in retail stores otherwise too risk-averse to consider stocking hemp CBD supplements. Topicals also offer retailers a way to diversify their product set, offering a different delivery format—and price point—to sell to customers. We visit Muscle MX, RE Botanicals, Lazarus Naturals, and ShiKai. 

Editorial note: Topicals are regulated by FDA as either drugs, cosmetics or both under the FD&C Act and the FPLA.


hemp products connect directory logoLooking for hemp and CBD products that are doing it right? Hemp Products Connect showcases products from responsible brands reviewed and approved by New Hope Network Standards.

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