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Natural Products Expo
Todd Runestad with Muscle Mx

4 topical CBD products that keep your store safe and customers happy

At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.

Because cannabis is not directly prohibited by regulation as an ingredient in cosmetics, this category has proliferated in retail stores otherwise too risk-averse to consider stocking hemp CBD supplements. Topicals also offer retailers a way to diversify their product set, offering a different delivery format—and price point—to sell to customers. We visit Muscle MX, RE Botanicals, Lazarus Naturals, and ShiKai. 

Editorial note: Topicals are regulated by FDA as either drugs, cosmetics or both under the FD&C Act and the FPLA.

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