If you’re wondering what that lingering scent is...it’s a category that isn’t going anywhere.
To call essential oils—used for thousands of years across the globe—a “trend” is to ignore their ancient roots as a go-to, plant-based remedy for a variety of health, wellness and beauty practices. But the abundance of launches at Natural Products Expo East and their continuous sales growth certainly represents a bold resurgence in the modern-day health and wellness sphere. Used for everything from supporting mood and improving sleep to soothing skin and, simply, making you smell incredible, Expo East’s best in show touted sustainable supply chains and creative delivery systems so customers can feel good anywhere, anytime.
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