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8 natural beauty launches that put a fresh face on 2020

Here are several recent releases that represent where natural skin and body care is headed this year.

Multifunctional, efficacious skin and body care is what consumers are after—and natural brands haven't disappointed in 2020. There also has been a notable uptick in both mission-driven and environmentally conscious companies on the scene, showing how inextricable purpose and product are becoming for consumers.

Click through the gallery to get a taste of what's to come in terms of natural beauty packaging, novel ingredients and delivery formats. 

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