Vital Proteins Collagen Beauty Water Lavender Lemon
Think spa water that delivers serious results. Add this collagen-infused powder to water for a skin-supportive, lavender-lemon sipper. Plant ingredients are organic, collagen comes from sustainable sources (here, it’s marine collagen from snapper-scale peptides) and the flavor is naturally delicious. Probiotics help you further achieve balance from within. Booth: 3020, 4089
We also love: Reserveage Nutrition Beauty R&R; Booth: 3953
MyChelle Dermaceuticals Perfect C Pro Serum 25%
Professional-level skin care has finally made its way to natural retailers’ shelves—and it just keeps getting better. This high-potency serum delivers serious healthy-aging results, with a super-concentrated dose of L-ascorbic acid, along with other age-well all-stars—plant stem cells and coQ10. Booth: 2405
We also love: Dr. King’s Natural Medicine Psoriasis Symptom Relief; Booth: 4257
Derma E Essentials Radiant Glow Face Oil
You glow, girl … and you’ll have no problem with this silky-smooth facial oil that contains three powerhouse plant-based ingredients: jojoba, argan and sea buckthorn. Bonus: Mica adds a glittery sheen. We’re also into this updated packaging from the natural beauty veteran. Booth: 2937
We also love: Bodyceuticals Pacific Northwest Blackberry Seed Restorative Beauty Drops; Booth: 2625
Annemarie Borlind Ceramide Vital Fluid
Your skin is worth this extravagance, scientifically formulated to ensure you age like fine wine. This product features ceramides—lipids that protect the skin’s moisture barrier. Another big plus: The brand is part of Certified Sustainable Economics, a program that tracks sustainable business decisions from supply to shelf. Booth: 1719, 2817, 2917
We also love: MyChelle Dermaceuticals Remarkable Retinal Night Cream; Booth: 2405
Honeybee Gardens Canyon Sunset Eye Shadow Palette
The beautiful, vegan shades are perfect for any occasion—and healing botanicals complement the mineral hues, all packaged in a fun, recyclable palette.
We also love: Zuzu Luxe Liquid Eye Liner; Booth: 2471
Nubian Heritage Shea Butter & Aloe Body Lotion
Looking for a perfect fragrance-free body lotion? This one’s got you covered. Organic, fair-trade shea and cocoa butters, plus vitamin E and aloe, soothe and quench any skin type, from sensitive to severely dry. Slather on your legs right out of the shower for long-lasting smoothness. Booth: 2469
We also love: SheaMoisture 100% Extra Virgin Coconut Oil
Himalaya Botanique Whitening Complete Care Toothpaste
Tapping into the ancient practice of Ayurveda, this minty-fresh winner leverages the herbal power of neem, triphala and pomegranate. Further leaving a good taste in our mouths: It’s free from fluoride and sodium lauryl sulfate. Booth: 3761
We also love: NuPearl 32x Advanced Teeth Whitening; Booth: 4386
Alteya Organics Rose Jasminium Timeless Glow Renewal Moisturizer
A rose is a rose is … an awesome facial moisturizer. This vertically integrated company grows, distills and lab-tests its floral star ingredient. The rose-jasminium proprietary complex and hyaluronic acid lend deeply quenching properties, while glasswort extract wards off environmental damage to your skin. And that scent! Booth: 2868
We also love: Earth Science Fragrance Free Almond-Aloe Moisturizer; Booth: 2827
White Egret Charcoal Mask
This mask impressed us with its ability to draw out impurities using activated charcoal and apricot seed powder. We also admire the clean ingredients, starring charcoal made from wood, nutshells and coconut husks instead of coal or petroleum pitch. Other skin savers include green tea and kelp. Booth: 2720
We also love: Annemarie Borlind Facial Firming Gel; Booth: 1719, 2817, 2917
Inika Organic BB Cream
Say goodbye to your chemical-laden foundation, and file this truly clean cosmetic under “can’t live without.” Lightweight with perfect coverage, the 3-in-1 silky primer, moisturizer and foundation is infused with nutrient-rich plant oils and extracts to give your skin a glowing hue and a healthy boost. Booth: 2699
We also love: Jane Iredale Dream Tint Tinted Moisturizer
Desert Essence Anti-Breakage Shampoo
Finally, a salon-quality nontoxic shampoo at a great price. This collaboration with vitamin maker Country Life combines its Maxi-Hair Plus formula, biotin, keratin and provitamin B5 to keep tresses as fierce and resilient as you are—plus, it’s proven to reduce breakage by up to 61 percent. Jojoba, coconut and aloe smooth hair for healthy-looking locks. Booth: 2535
We also love: The Grandpa Soap Co. Rosemary Shampoo
Moon Valley Organics Herbal Lip Balm Velvety Vanilla
The company grows many of its ingredients at its very own organic farms—and gets the rest from other organic and fair-trade suppliers. This velvety balm should be your next lip-smacking staple; it features organic, cold-pressed oils and beeswax, with a dash of organic vanilla and lemon essential oils. Booth: 2670
We also love: Badger Natural Mineral Lip Tints; Booth: 2823
Just Pure Essentials Revive Skin Renewal Serum
Brighten and rejuvenate skin with this unique formulation that resembles your favorite herbal supplement. The topical applications of ginger, gotu kola, ashwagandha and ginseng fight sun and age spots.
We also love: Mellisa B Naturally Tri Potency Peptide Serum; Booth: 2529
DeVita Revitalizing Eye Lift Crème
If the eyes are the windows to the soul, you want to make sure they’re looking bright all day, every day. This pick’s ingredients—including vitamins K and E, hyaluronic acid and peptides—brighten, reduce fine lines and tame puffiness. Booth: 2569
It goes on silky smooth and nongreasy, so it’s ideal for day or night.
We also love: Montana Emu Ranch Nourishing Eye Cream
W.S. Badger Co.
When it comes to integrity in beauty, Badger is second to none. The Certified B Corp’s commitment to wellness starts with plant-based healing products and goes right down to what its employees eat for lunch (free organic homemade meals, every day). Whether supporting climate-friendly agriculture or instating rigorous quality and safety testing, the company is committed to giving the beauty industry a much-needed makeover—and we think it’s working. Brava! Booth: 2823
We also love: Sibu
Aura Cacia Coconut Oil Organic Skin Care
If there’s one ingredient that can do it all, it’s coconut oil—oh-so-rich in replenishing fatty acids and antioxidants. A couple of times a week, work a dab into damp hair and leave for 15–20 minutes for a moisture mega-punch. This organic- and fair-trade-certified version supports the company’s Well Earth and Positive Change do-good projects.
We also love: Giovanni Frizz Be Gone Hair Serum
NeoCell Keratin Matrix Advanced Hair Repair
Proof that beauty can come in a bottle! Based on the science of beauty from within, this hair booster contains a highly effective blend of biotin, vitamin C, zinc, copper and more. We relish supplementing our healthy hair regimen with a natural fix.
We also love: BioSil Hair Skin Nails
Hyalogic Vitamin C+ Beauty Boost Powder
This new take on the DIY beauty movement lets you add a burst of antiaging vitamin C to any of your favorite skin care products, giving you a double, triple or quadruple dose of the powerhouse, age-defying ingredient morning, noon or night. Booth: 2612, 4563
We also love: Om Beauty Certified 100% Organic Mushroom Powder
All Good Goop
Cracked heels? Bug bites? Scrapes or burns? Only the purest and most natural ingredients should tackle your everyday woes. This versatile balm will save the day for everyone in the family, with organic ingredients blended to perfection.
A reparative medicine-cabinet must-have. Booth: 2431
We also love: Tom’s of Maine Natural Beauty Bar Lavender Tea Tree; Booth: 2717
Alaffia Clarifying Neem Facial Cleanser with Moringa, Turmeric & Shea
Alaffia’s commitment to transparency and social responsibility shines, starting with a supply chain that supports women’s co-ops in Togo, West Africa. Its latest line features a powerful combo of clarifying neem, nourishing shea and moringa, along with balancing turmeric. Cleanse your skin—and your conscience—by supporting this mission-driven company. Booth: 3044
We also love: DeVita Aloe Vera Moisture Cleanser; Booth: 2569
Goddess Garden Essential Oil Roll-On Perfume
Fragrance is one of the personal care industry’s most opaque categories (regulations don’t require full ingredient disclosure). Goddess Garden not only provides full transparency of its organic, essential oil–based ingredient list, but it also gives you a seriously great-smelling, mood-boosting product that glides on smoothly. Booth: 2513
We also love: Balanced Guru BreatheMe Organic Aromatherapy Kit; Booth 3054
Nova Scotia Fisherman Xtreme Skin Care Rescue Balm
Even the driest knuckles find relief with this powerful remedy, made of raw, nutrient-dense plant ingredients, including sea kelp sourced from the coasts near the company’s Canadian plant. The Earth gets relief as well, because a portion of all proceeds benefits the Nature Conservancy of Canada. And, let us mention one more time: This stuff seriously works.
We also love: Bodyceuticals Organic Calendula Oil
Viva by Yaya Organics
Three women started one company with a clear vision: to “be transparent, be clean and be natural.” The result? A simply luscious line of organic oils that are a breath of fresh air. All oils list all ingredients, which include nutrient-packed red raspberry seed, borage and sweet orange oils, to name a few. Skin soaks up the smart, simple formulations, leaving you wanting more.
We also love: Good Karma Skincare
Balanced Guru Mocha Scrub
Skin care or snack? This delicious exfoliant tantalizes the senses. We appreciate the superclean ingredient list, featuring coffee and cocoa, along with coconut oil, hazelnut and vanilla—not to mention the USDA Organic seal, which we always find irresistible. Booth: 3054
We also love: SheaMoisture African Black Soap Bamboo Charcoal Body Scrub
Schmidt’s Sensitive Skin Formula Natural Deodorant
Schmidt’s continues to convert more nonbelievers with its highly effective, nontoxic formulas, made of magnesium, arrowroot powder and coconut oil. Our current favorite is the sensitive-skin stick in coconut pineapple, which is gentler on the underarms but packs the same odor-quelling punch. Booth: 2580
We also love: Earth Mama Bright Citrus Deodorant; Booth: 2865
Thayers Natural Remedies
We have to give props to a company that has been doing it right since—wait for it—1847, when Henry Thayer, MD, began selling herbal extracts out of his Cambridge lab. Today, the company furthers Thayer’s legacy by continuing to innovate and support organic agriculture. Thayers even has its own organic farm, growing the witch hazel that makes its way into astringents, alcohol-free toners, facial mists and more.
We also love: Derma E
Babo Botanicals Sensitive Baby Fragrance Free Newborn Foam Wash
Nothing deserves a gentler, safer product than your newborn’s skin, so this moisturizing, fragrance-free wash is a perfect choice. Verified by EWG, the product contains nourishing shea and cocoa butters, along with soothing aloe and oat. Plus, the company is a Certified B Corp, so you can stand behind its ethical business practices. Booth: 3015
We also love: Everyday Shea Bubble Bath Lemon Lavender