Mae by Damiva Vaginal Moisturizer
Feminine care shouldn’t be a sensitive subject. But products applied to the vagina should be. Among a wave of better-for-you products, this brand stands out with cheeky, yet tasteful, branding and a super-clean ingredient list. The vaginal moisturizer takes alcohol (and even water)—common fillers in personal care products—out of the equation. Instead: It focuses on restoring moisture for the long-term with only natural ingredients: kokum and cocoa butters, sea buckthorn extract and vitamin E.
SRP: $22.60; Booth H118
Macro force: Building tomorrow's brands
Also check out our favorite nutrition bars launching at Natural Products Expo West 2019