What comes to mind when you think about natural tooth care? Coconut oil, charcoal or peppermint essential oil, perhaps? Just when we were getting a little used to the category, newcomer Theodent emerged with a tale of scientific discovery that wowed us on the Natural Products Expo East 2019 show floor. Theodent's fluoride-free products incorporate an ingredient derived from cacao (yes, the kind that is processed to give us decidedly tooth-unfriendly chocolate products) that has been shown to outperform its conventional counterparts. To learn more about the brand—and its gorgeous packaging—watch the brief interview below.