Kaibae Baobob Leaf Face Mask
Disposable sheet masks are notorious for their wasteful nature, but this new one from Kaibae is fully compostable after use. The ingredients here are both organic and wildcrafted, two rising trends as consumers become more conscious of their products' environmental impacts. Kaibae's signature use of the Baobob leaf infuses the mask with vitamin C, minerals and antioxidants. The company notably works in direct partnership with indigenous communities in Ghana to both advance social welfare and preserve biodiversity.
Yaupon Teahouse Luxury Rose Face Mask
Purifying kaolin and bentonite clays join forces with soothing yaupon and calendula in this delightful water-activated mask. It's easy to mix, shelf-stable and the act of scrubbing it off also treats consumers to a thorough exfoliation session. Yaupon, a plant that is the only source of caffeine native to the U.S., has been historically used to help heal skin in salves for rashes or wounds and is packed with antioxidants and glow-boosting saponins.
Piperberry Adaptogens Superfruits Masque
This brightening mask contains a long list of skin-nourishing ingredients including squalene, aloe, hibiscus, green tea and licorice root extract. It is free from silicones, pthalates, dyes and, most importantly, fragrance, which makes it less likely to irritate sensitive skin. It also boasts kaolin clay for a one-two punch of exfoliation and hydration.
Desert Essence Cucumber Charcoal Face Mask
Desert Essence's Cucumber Charcoal Facial Mask with Tea Tree Oil and Aloe will be a big hit for those with oily complexions. Tea tree oil is known among shoppers for its antibacterial qualities, which is why its addition to skin care (in small enough quantities) can draw attention on shelf. This particular product couples tea tree oil with Country Life’s activated coconut shell charcoal to reduce the appearance of blemishes.
Vital You Goddess Face Mask
And of course, including a hemp CBD face mask in this lineup is a no-brainer. Colorado-based brand Vital You branched out from its popular bath bomb line to create a youth-boosting rose and kaolin clay-based mask. Each jar offers 200 mg of locally grown, hemp-derived full-spectrum CBD. As with many uber-natural beauty products, this one needs to be refrigerated for maximum potency.
Alaffia Repair & Restore Crème Hair Mask
It's not all about the face masks, though; shoppers will love this natural hair mask from ethical beauty company Alaffia. It is made with authentic shea butter sourced from West Africa for an intensely hydrating experience. Quarantined and bored, Vox reports that a good portion of consumers are turning to at-home bleaching and consequently will benefit greatly from masks formulated specifically for dry and damaged locks.